Communication Strategies & Marketing

Promotion and Development, Saskatoon Farmers' Market (2010)

  • Lay the groundwork for a Friends of the Saskatoon Farmers' Market Association
  • Facebook postings and photographs, newsletter, public survey, establish a group of volunteers

Communications Specialist, College of Arts and Science, University of Saskatchewan (2005-2008)

  • Comprehensive communications strategy for the University’s Centennial and Congress 2007 (LCD display, banners, ads, event sponsorship, giveaways)
  • Alumni Homecoming activities (public lecture and youth workshop by Dr. Jane Goodall)
  • Large-scale public event to profile the College’s Aboriginal scholarship
  • Recruitment initiatives and enhanced communication with students

Fund Development, Saskatoon Community Youth Arts Programming (SCYAP)

  • Obtain project and operational funding
  • Fund and establish a youth arts drop-in centre
 
"Penny's excellent creativity, PR and writing skills have made for a tremendous addition to our management team. In a business like ours where strong public relations and impeccable writing skills make the difference between success and failure, Penny has become a definite asset." (Darrell Lechman, SCYAP)